Why smart people still make bad decisions (and how to fix it)

What are the common mistakes that business leaders use when making game-changing decisions in their business? And in turn, what are the key ingredients for highly effective, and intelligent decision making that yields results?

This talk, led by Jeremy Horne, Founder of Datacove, and Lauren Stoney, of Lauren Stoney, Mental Strength Training, will seek to shed light on the art of good decision making. It will cover:

• The common decision making mistakes seen in business and leadership (i.e. what NOT to do from a data AND a brain perspective) (both)
• A framework for getting the most out of your hard data (JH)
• What Spanx has to offer when it comes to the art of good decision making (LS)
• The barriers to good decision making (both)
• The ingredients for success (both)

Venue: Leonardo Royal Hotel Brighton Waterfront

Date: Friday 27th February 2026

Time:11am - 12pm (prior to the Members Meeting)

NB: This event is free for gdb Members and Non-Member Guests who have purchased a Members Meeting Guest Ticket.

Please note photography may take place at this event for marketing purposes, let a member of the gdb team know if you do not wish to be photographed.