gdb August Educational Seminar at The Arora Gatwick Crawley

30 Aug 2019

How purpose and culture set you apart from the competition when recruiting talent.



Dave Thomas – Creative Director and owner of Redbeard – a full service marketing agency

Nici Jupp – Founder and MD of Talent Gateway – Provides recruitment and search services to scale up businesses


We all know it’s tough to compete with the draw of London when competing for talent but what can we do?

Have you ever had a recruitment campaign that has failed? Often the first reaction is to assume you need to increase the salary to 'appeal to more candidates'.

On the surface this is a viable option, a higher salary is likely to attract more applications…but not necessarily from the candidates you want. The best candidates on the market value purpose, trust, culture and job satisfaction as much as salary and in some cases, even more.  

Employer branding is more important than ever if you want to make yourself heard in a competitive market. In fact, it’s as important as your corporate brand when trying to attract highly sought after talent.

Your business is unique, so focus on offering candidates what money can't buy.  Sell the potential by telling them just how great you and your brand are. What it’s like to work for you, showcase your purpose and culture using tools such as your employer value proposition, communicating purpose and culture and being yourself!

In this session Dave & Nici will:

  • Show you where to start!

  • Identify the link between employee engagement and purpose

  • Explain why it matters

  • Share a framework for communicating your purpose and culture

  • Provide real examples of how purpose and culture can help you recruit talent

  • Uncover the importance of finding YOUR voice

  • Show how a strong brand reduces recruitment costs and improves employee retention



The Arora Gatwick Crawley, Southgate Ave, Crawley, RH10 6LW


Friday 30th August 2019

Time: 11am - 12pm (prior to the Members Meeting)

NB: This event is free for gdb Members and Non-Member Guests who have purchased a Members Meeting Guest Ticket.


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About us

Our mission is to help you grow & evolve as a business.
That also means supporting local business growth & providing a united voice in the Gatwick Diamond.
We're aiming for excellence.
Our method is proactive & determined.
Our approach? Personal & engaging.

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Tel: 01293 440088

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