Venue: Hartsfield manor
Date: Friday 28th November
Time:11am - 12pm (prior to the Members Meeting)
NB: This event is free for gdb Members and Non-Member Guests who have purchased a Members Meeting Guest Ticket.
Please note photography may take place at this event for marketing purposes, let a member of the gdb team know if you do not wish to be photographed.
Aligning Sales and Marketing in the world of AI
(Your Foundation for AI Success)
Sales and marketing often work in silos, disconnected departments with different priorities, sometimes pulling in opposite directions. Yet they're two sides of the same coin, both driving revenue but rarely aligned through a formal strategy.
Add to this the overwhelming noise of today's AI-powered landscape: hundreds of shiny tools promising quick wins, yet most SMEs find themselves either paralysed by choice or disappointed by results that fall short of the hype.
Here's the thing—tools don't solve problems; strategy does. Without a clear plan, even the smartest AI becomes just another expense that doesn't quite deliver.
For most SMEs, sales and marketing sit within the same team or budget line. They need to work together more closely than ever. But where do you start? How do you cut through the confusion?
The answer lies in getting your strategy right first. When you invest time upfront to clarify your approach, AI becomes a productivity multiplier rather than a distraction. You'll know exactly which tools you need, which campaigns to prioritise, and how to streamline your sales process with precision.
In this practical seminar, Stefan Buss, chief marketing engineer of Sales & Marketing Engineers, and Jerry Meldrum, founder of Ahead of Sales and sales strategist and trainer, will show you how to align your sales and marketing through clear strategy and shared processes—so when you do bring AI into the mix, it actually works for you.
You'll learn what elements to work on and some tips on how to build the strategic foundation that turns confusion into clarity, giving you a simpler, more confident place to start your sales and marketing AI journey.
