Planning for emergencies is drilled into us since birth. However, we all seem to be taken off guard when an actual emergency arises. Preparing for a crisis is often left until there is no time to plan, and then a quick and chaotic response is thrown out, that may make matters worse rather than better. We all know the advantages of a proactive vs a reactive approach. However, we could have never predicted or planned for this. So, the question is, what do you do now?
Marketing and communications have been thrust into the spotlight with the current Coronavirus pandemic; as a result, marketing and comms teams need to be taking a leading role in supporting your organisation's response. However, what if you don't have a marketing team? Or your existing team are too junior?
So, then the question, becomes, 'how should we communicate with our customer base during the Coronavirus pandemic?' Rather than confidently being able to say, 'this is how we are going to communicate'
Critical actions need to be taken now, and agility, dedication and the right expertise are essential of any business right now, in order to create flexible response plans and continuously monitor the situation. It is certainly no mean feat; however, it does not have to be all doom and gloom. People have banded together with the mantra 'We are all in this together! Which is why, Matt Turner, CEO of full-service marketing agency, Creative Pod is are offering a COVID-19 Communication Clinic to help members to quickly develop a response plan, discussing:
- How best to communicate
- Messages to avoid
- Ideas for planned initiatives
- Ideas to spread some joy
- Identifying commercial opportunities
Date: Thursday 14th May
Book your place HERE
About Creative Pod
The daring design and marketing arm of The Creative Group, we provide our clients with everything they need to ensure their company stands out from the competition in all the right ways.
Established over ten years ago in 2006, CEO Matt Turner, along with a growing team, have been working hard to provide full-service creative design and marketing for a whole host of clients. Now an award-winning agency, Creative Pod specialises in everything from branding to digital, social to PR and outreach, email marketing to SEO.