gdb May Educational Seminar at Roffey Park

The Psychology of Persuasion & the Secret Life of a Successful Salesperson!



Joe Cheal, (MSc), Imaginarium Learning & Development 

Jeff Downs, Managing Director, Quantum Sales

What if you were even 5% more persuasive? How might things be different already?

If you want to stay in business, you need to be able to sell.

And in order to sell, you have to focus… on the right things.

And when it comes to sales and influence, too many people prioritise the wrong things!

Jeff Downs and Joe Cheal are familiar faces at gdb. With over 50 years collective experience in the fields of sales and psychology, they will be bringing together the 'art and science' of sales and influence… especially for you!

So join them for this engaging and entertaining session, where you will discover how to:

  • Utilise the four factors that guide the greatest influencers,
  • Focus on the quantity, direction and quality of your sales effort
  • Plan and monitor the required sales activity to achieve future results.

About the Speakers

Joe Cheal is a trainer-coach-consultant and Lead Imaginarian of Imaginarium Learning & Development. He has a strong background in philosophy and psychology and has been developing people (and solving people problems!) since 1993. He has worked with a broad range of organisational sectors, helping 1000s of people revolutionise the way they work with others. He is the author of several books including: "Who Stole My Pie?", "Solving Impossible Problems" and "The Little Book of Persuasion".

Jeff Downs is co-founder and Managing Director of Quantum Sales and Marketing Services Ltd a leading UK sales improvement organisation established for 28 years with an impressive client list ranging from large corporates such as Virgin Atlantic and MTV through to fast growing SMEs and start-ups. With a passion for raising the game and status of selling operations in a variety of sectors, most of Jeff's time is now spent running his two Business Owner/MD Sales Effectiveness groups based in the Solent area and the Gatwick Diamond district combined with keynote speaker engagements with clients and introducers.



Roffey Park Institute, Forest Road, Horsham, RH12 4TB


Friday 29th May 2020

Time: 11am - 12pm (prior to the Members Meeting)

NB: This event is free for gdb Members and Non-Member Guests who have purchased a Members Meeting Guest Ticket.



gdb May Educational Seminar at Roffey Park

29 May, 2020

12:00 - 12:00

Events for you

Supercharge your network


gdb AGM 2024

Join us for the gdb AGM 2024, hosted by Hartsfield Manor and sponsored by Gatwick Diamond Initiative.
gdb AGM 2024

June Members Meeting

Catch up with all things gdb and your fellow gdb members at the June Members Meeting.
June Members Meeting

The gdb Surrey Business Breakfast

In partnership with Nescot
The gdb Surrey Business Breakfast

Check out our

Networking Opportunities

Networking Opportunities

Our networking events provide the perfect platform for you to showcase your business and your expertise. The diverse range of attendees creates a dynamic environment for exchanging knowledge, experience and insights. It's your chance to meet people from businesses of various sizes and a huge variety of sectors.


Being a member of Gatwick Diamond Business can help you achieve your networking goals. Whether you're looking to generate sales, hear from industry experts or simply get yourself out there, we're here to help.


Build relationships, raise your profile by speaking at one of our industry expert events or generate sales opportunities. Our vibrant local business community is the ultimate network.

How do gdb

networking events work?

networking events work?

We carefully curate a wide-reaching event programme designed to bring together like minded businesspeople to share insights. Our events are all about meaningful conversations and giving you the chance to rub shoulders with the region's best businesses.


Choose events which match your target audience and business objectives and measure which yield the best results. We have such a diverse range of events that you're sure to find something which delivers.


Relationship building is key. Our members can attest that being part of our organisation has opened up new and exciting opportunities for their business. gdb members forge valuable connections at our events - it's something we pride ourselves upon. We facilitate an engaging event programme, then the rest is up to you!


Elevate your brand by increasing its exposure to 360 member businesses and see how being a gdb member can get your voice heard and drive growth. 


Supercharge your network by joining today.

Join gdb

Want to become a Member?

Want to become a Member?

If you are considering joining Gatwick Diamond Business, you are welcome, as a one-off opportunity, to attend one of our Monthly Members Meetings as a guest.


These events always attract an impressive turnout and places are limited.

Please contact Mandi if you would like to be considered.


The fee is £25 (+ VAT) and is payable in advance.


GDBA 2024 image