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Bon Insight

Member since November 2023

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Business Support


  • Survey expert - questions consultancy, design, creation, implementation, monitoring, analysis and reporting / insights presentation with actions and recommendations
  • Data storytelling - analysing and presenting data in a way that resonates
  • CRM database analysis
  • Competitor analysis

Bon Insight Ltd is a Brighton-based consultancy set up by data storyteller Bonamy Waddell in 2017, to help organisations use their data to improve retention, motivation and satisfaction among employees, members, clients and customers. Often project-based, types of work may involve the creation of a survey to gather feedback (quantitative data), as well as interviews and focus groups (qualitative data), to provide deeper insights


Working predominantly - but not exclusively - with SME’s across all sectors, Bonamy helps her clients transition from ‘gut instinct’ to evidence-based decision-making. She’s on a mission to take the fear out of using data, giving her clients greater confidence to know how, when and why to use it.


Client projects (past and present) include: Q&R (client satisfaction & employee satisfaction surveys), Caburn Hope (employee comms, internal comms, employee wellbeing, employee benefits surveys), Brighton Chamber (membership survey), always possible (data & insights), University of Zurich (employee comms, psychological safety survey), Greater Brighton MET College (recruitment and retention research and analysis), King (competitor analysis), Red Setter (competitor analysis).

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