Kaye Foong, founder of West Sussex based hot sauce, Cheeky Boy Sauces, has been selected as a semi-finalist in the prominent Virgin StartUp Foodpreneur competition. Having been chosen from thousands of applications to present against 16 others earlier this month, Cheeky Boy Sauces is now one of eight start-ups offered the chance to have their own pop-up shop at one of Intu's major shopping centres for a week.
Running from 30th June to 7th July, Cheeky Boy Sauces will have its very own customised pop-up store in Intu Lakeside Shopping Centre, Essex - one of the UK's largest shopping centres, attracting over 400 million unique visits each year. Kaye will be showcasing his sauces to customers, with tasters for them to sample, and will be running a competition for shoppers to win a set of three Cheeky Boy Sauces.
The week will be judged based on a range of criteria, including media outreach, social media success and reaching personal targets. From there, four finalists will pitch their business to a panel of industry experts, before one winner is chosen to run their shop at an Intu shopping centre for eight weeks and receive tailored mentoring sessions.
Virgin StartUp Foodpreneur 2017 is a nationwide competition designed to shine a light on the best food and drink businesses in Britain. The competition is judged by some of the most influential people in the UK food industry, as well as top food and drink entrepreneurs.
Founder, Kaye Foong comments: "Virgin StartUp Foodpreneur is a huge and exciting opportunity for Cheeky Boy Sauces. Having our own shop in such a big shopping centre, and getting the support from Intu and Virgin StartUp has already helped create a real buzz - and we're excited to see what happens next."