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Is it Time to Consider a Fractional Marketing Director?

For challenger brands and scale-ups, growth often brings a new set of marketing challenges. Early wins through hustle and experimentation are no longer enough. As the business scales, so too does the need for strategic clarity, consistency, and leadership. But hiring a full-time Marketing Director or CMO can feel like a stretch, both financially and operationally.

That’s where a Fractional Marketing Director offers a compelling alternative.

 

A Fractional Marketing Director is a senior-level marketing professional who joins a business on a part-time basis, bringing big-brand thinking and commercial leadership without the full-time overhead. It’s a flexible, cost-effective way to access the expertise needed to scale effectively.

This model is especially valuable for growing businesses that have outgrown ad hoc marketing, but aren’t yet ready to invest in a permanent senior hire. It helps move marketing from reactive to strategic—connecting campaigns to commercial outcomes and aligning internal teams around a clear roadmap.

 

At Grant Race Consulting, we work with scaling brands who need exactly this kind of support. Whether it’s leading a product launch, shaping brand strategy, optimising digital performance, or building the right team and agency structure—Fractional Marketing Directors bring both the vision and the traction.

 

In today’s fast-moving market, the ability to flex senior resource up or down as needed is a strategic advantage. With customer expectations rising and channels evolving rapidly, it’s no longer enough to rely on short-term tactics.

 

If you'd like to find out more and discover if a Fractoinal Marketing Director is right for your business, I'd love ot hear from you. 

 

www.grantrace-consulting.co.uk 

grant@grantrace-consulting.co.uk 

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