gdb Member Workhorse Launch New CRM to Help Smaller Businesses Get Business Right

Published: 02 May 2019

Another launch from fast-growing UK business management software company, Workhorse, builds on its specialist business solution portfolio helping SMEs get business right, simply.

Following fast on the heels of the launch of Order Management & Inventory which hit the market at the end of February, Workhorse CRM brings small businesses a core CRM system to run their business that is customised around the way they work.

Just like any Workhorse application, the CRM delivers powerful functionality, automations and app integrations that deliver greater efficiency than generic off-the-shelf software. The difference comes in Workhorse’s hybrid approach, SaaS software without the set-up pain. Workhorse Account Managers quickly configure your system to the way you work.

Workhorse CRM aims to give small business owners a one-stop dashboard for running their business.  From business development and client contact management to project and event management, organisations can track and manage all tasks, activities and notes in one place.

In addition, standardised client documentation and billing, smooth client and prospect communications, help you speed your sales cycle and delight customers by keeping on top of promised deadlines.

“The key to Workhorse CRM is its flexibility,” notes Founder and Managing Director, Alastair Badman. “Workhorse is more deeply customisable than similar solutions and at a manageable cost.  Our clients tell us that this is what changes their businesses.  They can work how they work, not be forced into working how some unknown developer has decided their system and business should work.  We remove the friction and as such Workhorse is exceptionally easy to use meaning users adopt it quickly.”

A key difference with the newly launched solution is its Event Management module available in its paid Workhorse CRM Pro & Business Plus Plans.  Where most event software focuses on ticketing or exhibition planning, the Workhorse Event Management module helps users manage the planning and production element, managing venues, resources, participants as well as tracking costs versus budget. 

“For businesses running events, this module simplifies planning and saves time,” added Badman. “It releases event managers from juggling multiple spreadsheets and gives them a birds-eye view of the event. What’s more, if they want to integrate with ticketing platforms, save money on fees and gain all their backstage information and ticket sales in one place, they can do that too.”

Workhorse CRM starts with a Micro Plan which is free forever. Paid plans featuring event management, configuration, automation and account manager set up, start from as little as £195+ VAT per month.

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