After announcing their joint sponsorship earlier this year of a heart for the St Catherine's Hospice 'HeART to Heart' art trail, Accountants Richard Place Dobson (RPD) and Alexandra Durrant were thrilled to learn that their heart was the most popular of the East Grinstead hearts, with 361 people coming to unlock their heart. RPD and Alexandra Durrant have pledged to donate £250 to the end of life hospice as a result of these 'unlocks'.
HeART to Heart was a brand new, fun, free, and engaging art trail that took place for 10 weeks starting in July across West Sussex and East Surrey. The event gave locals the chance to follow a trail of hearts across the areas where St Catherine's care for people, with each heart individually and uniquely designed by a local artist.
RPD and Alexandra Durrant's heart, titled 'Abstract Love' was designed by artist Alison Saunders. Alison created RPD's very colourful 'Abstract Love' heart, from her work around the benefits of doodling in people's chaotic day to day life, as a calming and meditative release. The design also doubled up as an illustrative nod to some of the art therapies on offer to patients at St Catherine's Hospice.
The campaign, which came to a close on the 15th of September, marked the first step of the amalgamation of Richard Place Dobson and Alexandra Durrant, so the brilliant result couldn't have come at a better time.
'Abstract Love' can next be seen at a farewell exhibition on the 25th and 26th October at the Copthorne Effingham Park Hotel. It will then be sold at auction along with all the other hearts on the 30th of October at VW Motorline on Manor Royal.
Darren Harding, Director at RPD, said: "Alexandra and I were delighted to be involved in the trail, as it is such a unique campaign and I'm thrilled that it has reaped such excellent results."
Alexandra Durrant, said: "For Darren and I, we saw this as a great way to support St Catherine's Hospice. I loved being able to see our heart in the flesh and I'm really pleased the heart proved so popular and that we have been able to fulfil our pledge and donate £250 as part of the campaign."