Let's be honest: email is a comfort zone. It's tidy, low-pressure, and feels like "work." However, if your close rate has plateaued and your pipeline seems stale, the problem might be sitting right in your Sent folder.
Research indicates that only about 24% of sales emails are ever even opened. That means 3 out of 4 of your carefully crafted messages are doing absolutely nothing. In 2026, real, results-driven sales isn't about perfectly polished paragraphs, it’s about human connection.
If you want to move the needle, it’s time to stop emailing and start picking up the phone.
Why the Phone Outperforms the Inbox Every Time:
- You Can "Read the Room": You can hear hesitation, sense excitement, and address objections in real-time. You can’t hear a "smile" or a "doubt" when it's displayed in a Calibri 11-point font.
- Building Trust Through EQ: People buy from people. A voice-to-voice interaction establishes greater empathy and loyalty in three minutes than a month of exchanging emails ever could.
- The "Just Checking In" Trap: We've all encountered it: the lazy "just checking in" email that goes straight to the bin. A phone call demonstrates initiative, respects the prospect’s time, and cuts through the digital noise.
Email is for confirming details; the phone is for selling.
You can read the full breakdown of these strategies here, where I share how to overcome phone hesitation and use voice-to-voice interaction to drive 42% higher success rates.
