March's Quick Read: Content & Distribution, from Clive Wilson
Published: 24 Mar 2022
March's 30 second Quick Read is about content and distribution, as it's essential to appreciate that you can't have one without the other.
"Content is king, but distribution is queen. And she wears the trousers." - Jonathan Perelman, BuzzFeed
It's difficult even to imagine how we might get our messages heard amid the noise of online content, let alone achieve it. And that's because we live in a time where posting all manner of content online because we can, outweighs because we should.
However, regardless of its quality, meaning, social value or significance, everyone believes their message is vital and has every right to be out there - and that's exactly how it should be. Online is a democracy, after all. Mostly.
So, what are you going to do about it? Sit back and put your fingers in your ears, or fight back by doing your best to out-publish your competitors?
[Quick Tip: Your competitors mostly have their fingers in their ears.]
If creating and distributing content for your business is a new concept to you, or you've already got your hands dirty but need more information on why and how to up your game, you may find the full article of interest, so do read on...