Marketing is not a recent concept, nor is it fundamentally complex. The term dates back some 500 years when it referred simply to the buying and selling of cattle at a market. Only in the late 19th century did the emphasis change to what we now know as promotion, advertising, and sales generation, but the rise of the world wide web, together with all the opportunities it brings, has undoubtedly made marketing more complex than ever.
As a result, there's an air of mystery surrounding marketing, but it stems only from a lack of knowledge and understanding, much like the...
