PwC is the most powerful business-to-business brand in the world, according to Brand Finance's 2016 ranking of the top 500 global brands.
Brand Finance, producers of the report, award each organisation a score out of 100 based on factors such as familiarity, loyalty, promotion, marketing investment, staff satisfaction and corporate reputation. Brands are then allocated a letter grade, from D to AAA+. PwC achieved a score of 91.5, joint third with L'Oreal, after Lego (91.6) and Disney (91.8).
PwC was judged to be number four in a list of the ten most powerful brands with an AAA+ beating McKinsey, Nike, Coca-Cola and Google, amongst others.
Alongside the AAA+ rating, companies are also judged by value. PwC was ranked the most valuable professional services brand, 13 places above Deloitte, and 39 places above EY, whilst KPMG didn't feature in the top 100. PwC also rose five places in the overall brand list from last year.
Nick Jones, Gatwick Office Senior Partner, Gatwick said:
All the Big Four accountancy firms have very strong brands so being recognized as the most powerful is a great achievement.
Our brand is both critical to our business, and something we at PwC cherish. We are incredibly proud of our brand and delighted that its strength has been recognised by an independent report.