Smeg UK awards contract to appliance delivery specialist Yusen Logistics



Award winning appliance manufacturer Smeg UK (www.smeguk.com) has awarded Yusen Logistics UK the nationwide retail and trade distribution for their complete product range in a strategic move to support their growth plans. 

Smeg UK, renowned for their iconic Italian designs, has partnered with domestic appliance specialist Yusen Logistics (www.yusen-logistics.com) to further enhance their supply chain offering. Yusen Logistics has designed a tailored solution specifically catered for the appliance industry, offering greater reliability and regularity of delivery, with a focus on minimising touch points and delivering a high quality service.

The entire Smeg range, from small & major domestic appliances to commercial and medical units, is handled through Yusen Logistics' dedicated appliance crossdocking facility; where collections from Smeg UK's warehouse are consolidated and optimised for fast onwards delivery across the UK and Ireland. This is coupled with Yusen Logistics' industry leading KPIs, that drive exceptional levels of service throughout the operation to deliver to the high standards Smeg UK's customers expect. The announcement comes at a time when Smeg has also restructured its Portsmouth based warehousing operation, bringing it back in-house.

Mike Giddings, Managing Director for Smeg UK, commented: "This is an important step for us as we look to enhance and expand our service offering. Yusen Logistics has a proven track record for delivering premium brands at premium service levels in the appliance industry, and we have already seen improvement in the operation which we look forward to continuing."


Nick Rees, Commercial Director for Yusen Logistics UK, further added: "We're excited to be representing such an industry leading brand. Smeg UK is known for their iconic style and premium brands, and it's great to be able to support them to ensure the delivery of their products reflects this." 

Selected for their high levels of expertise and experience, Yusen Logistics now adds Smeg UK to their impressive portfolio of other industry leading brands, providing a bespoke service tailored to their customers' needs.  


For any information, please contact:

Ellena Austin, Marketing Executive, Yusen Logistics (UK) Ltd

Email: ellena.austin@uk.yusen-logistics.com

Tel: +44 7823 668206


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