Login
 
MENU

How to rollout a new brand identity

8 years ago we rebranded, changing our company name to Tomango. Finding the perfect name and brand identity was difficult enough, but then we had to deal with the complexities of implementing that change.

Once the dust had settled, we reflected on what we'd done right and wrong, and wrote it all down in our blog. Creating a useful checklist for other companies undergoing similar changes.

We've recently revisited the article, to improve it and ensure that all the information is up to date and relevant.

In addition, we've added a handy checklist which you can download and amend. Hopefully this will help you avoid missing anything - such as taking weeks to realise you haven't updated your phone messages to your new company name (we speak from experience on this one????).

The article covers all aspects of a brand identity rollout, including your:

  • Team
  • Website and email
  • Online listings
  • Social media
  • Operational stuff
  • Business stationery and systems
  • Other marketing materials
  • Clients
  • PR

Read the article here: https://www.tomango.co.uk/blog/branding-and-rebranding-how-to-roll-out-a-new-brand-identity/

 

And, if you need help creating that new brand identity, you know where we are.

news

Related news

Well-being is now the top priority for corporate events, surpassing sustainability. ARC responds with outdoor-focused packages across 16 UK racecourses to boost delegate health and engagement.
If you're buying a commercial property, it's crucial to involve a Capital Allowance expert early. Valuable tax relief can be missed if qualifying items such as heating, lighting or even fixed furniture are not properly identified during the purchase process.
An exclusive golfing experience awaits you.
West Sussex County Council, alongside East Sussex County Council and Brighton & Hove City Council, are working on the Get Sussex Working Plan - a key initiative under the UK Government’s Get Britain Working programme.
Creating engaging social media posts is both an art and a science. To captivate your audience and achieve your marketing goals, it’s essential to understand the key components of posting on social media effectively, determine optimal posting frequencies, and identify the best times to share content on various platforms.
Artificial Intelligence (AI) is no longer a futuristic concept—it’s a transformative force actively reshaping industries today. According to McKinsey, over 75% of organisations are using AI in at least one business function, with 55% reporting increased revenues as a result. Yet, despite its promise, many businesses remain hesitant, often due to a lack of understanding of AI’s practical applications. This article aims to bridge that gap by showcasing how Microsoft Azure AI is used across key sectors—healthcare, finance, retail, and manufacturing—to solve real-world challenges and unlock significant business value.
We all know the importance of having a holiday, even if it’s only a mini break. A change of scenery and a little time away from the tech does you the world of good. But whether it’s budget, a busy schedule or a house full of kids, we also all know it’s not always easy to carve out some away time. But there is a really simple solution, something that creates that mini break experience without the need to travel too far or spend too much.
Why care about the latest office design trends? Well, because statistics show they matter to your business productivity and staff engagement. In a recent survey, 31% of office staff who said they were pleased with their office environment showed an increase in productivity. In another piece of research, in the Journal of Environmental Psychology, scientists found that 37% of people working in a traditional open-plan office believe that its design decreases their productivity. So, what can we learn from this?
The jump in the inflation rate to 3.5% is a rise of 0.9%, the highest monthly rise since the height of the inflation crisis in October 2022. However, the Bank of England should not panic — this remains a far cry from the 11.1% recorded at that time.
Employment Law Bulletin: Key Changes and What Employers Must Address in 2025! You are invited to attend this exclusive event.
Air Ambulance Charity Kent Surrey Sussex (KSS), one of the largest and busiest air ambulance charities in the UK, is strengthening the wealth of expertise and experience on its award-winning Board of Trustees by appointing three new Trustees, taking effect from Friday 16 May 2025.
Property consultancy Vail Williams has secured four major properties in Sussex, totalling 68,000 sq ft, for an expanding patient transport specialist.
London Gatwick has expanded its connectivity across Africa with the launch of Uganda Airlines’ new service to Entebbe – the only direct route between the UK and Uganda.
The defender, who played over 100 games for the club across two spells, becomes a permanent fixture in the charity’s Programme Delivery team and will work to enhance its mission of supporting, empowering and raising the aspirations of young people across Sussex.
We’re excited to invite you to our upcoming Property Tax Update Webinar, where we’ll dive into critical tax changes and compliance updates affecting the property & construction sector. Whether you’re a property owner, investor, developer, or have a professional interest in this sector, this session will provide invaluable insights on navigating recent tax developments.
The media landscape is changing at an unprecedented pace, fuelled by platform diversity, audience fragmentation, and ever-growing demands for content. Brands must adapt, or risk irrelevance.
We're excited to welcome Emma to the H&H team as our new Operations and Business Director!  With her extensive experience and strategic mindset, Emma will be instrumental in driving our growth and ensuring our operations run smoothly.  We're thrilled to have her on board and look forward to the positive impact she'll bring.
Storing substances that could be hazardous to humas health is a requirement by UK law. While many substances can be a risk, the good news is, when stored and used correctly they almost never do. In this blog, we take a look at good storage principles and types of cabinets and cages that can help you keep your workplace safe.
AI - friend or foe? If you're on either side of the fence, join us and our guest speaker Mary Kemp of AI Potential on 15th May to discuss - Making AI work for your Business.
With the rise of hybrid work and cloud-based operations, organisations face increasing cybersecurity threats targeting vulnerable endpoints like laptops, phones, and tablets. A recent study revealed that 68% of organisations experienced a rise in endpoint and IoT security attacks in the past year. To combat these threats, businesses need a robust endpoint management solution to ensure devices remain compliant, secure, and up to date. Microsoft Intune is a powerful cloud-based endpoint management platform that allows IT teams to enforce security policies, manage applications, and safeguard IT infrastructure. It streamlines device management and enhances overall security posture. However, effective endpoint security management requires time, expertise, and continuous monitoring, which is where a Managed Service Provider (MSP) becomes crucial.
See all news

What's next?

Call usAbout usMembershipMembers
GDBA 2024 image

This site uses cookies.

Some of these cookies are essential, while others help us to improve your experience by providing insights into how the site is being used. For more detailed information on the cookies we use, please check our Cookie Policy

Select preferencesReject optionalAccept all

Cookie preferences

This website uses cookies so that we can provide you with the best user experience possible. Our Cookie Policy explains in detail how and why we use cookies. To take full advantage of our website, we recommend that you click on "Accept all". You can change these settings at any time via the button "Update your cookie preferences" in our Cookie Policy.

Necessary cookies (required)

Necessary cookies enable core functionality. The website cannot function properly without these cookies, and can only be disabled by changing your browser preferences.

Analytical cookies

Analytical cookies help us to improve our website by collecting and reporting information on its usage.

Submit preferencesAccept all