Ground breaking analysis by a University of Brighton student has revealed that almost half of the city’s rental homes may never meet upcoming government energy efficiency rules — leaving tenants facing millions in extra heating costs each year.

As Britain’s high streets continue to change, students from University of Brighton are turning an empty shop in Churchill Square Brighton into a public exhibition exploring the future of retail spaces.

As the UK’s first Urban Beaver Officer, a Brighton graduate is helping to prove that one of nature’s most industrious engineers can thrive in the heart of the capital.

The University of Brighton has completed a £2.5 million refurbishment of teaching spaces across its Moulsecoomb and Falmer campuses, boosting facilities for students and supporting key skills needed by Sussex employers.

Join us to connect with Undergraduate, Masters, and PhD students from across the Faculty of Science, Engineering and Medicine (FoSEM)

A pioneering student-led initiative transforming support for neurodivergent learners at the University of Brighton has earned national recognition at the inaugural Neurodiverse Business Awards.

Building on a research partnership with Brighton Restaurants , the University of Brighton is sponsoring the Sustainability Champions category in the BRAVO Awards. 

Applications have opened today (10 February) for London Gatwick’s acclaimed apprenticeship programme, giving aspiring engineers the chance to launch their careers in an innovative and fast paced airport environment.

Sally Brown, Managing Director at Gatwick Diamond Business said: “Gatwick Diamond Business is proud to be part of this important Civic University Agreement, which brings together organisations across Sussex with a shared commitment to strengthening our communities.

Secondary school students from 28 schools in West Sussex and Brighton & Hove were treated to a taste of their future careers at an inspiring interactive event at the Amex Community Stadium in Brighton. 

Local businesses, entrepreneurs and university students in Brighton and across Sussex are set to benefit from a major new initiative as the University of Brighton partners with NatWest to open a NatWest Accelerator Hub at its Moulsecoomb campus.

New research from the University of Brighton has revealed how ‘Champing’ – the unique experience of sleeping in centuries-old churches – is driving a new model of sustainable, heritage-led tourism. 

A key component for the prosperity of the Gatwick Diamond region is a strong, skilled workforce. To ensure our local talent pool is perfectly aligned with the needs of our high-growth economy, the Gatwick Diamond Education, Training and Skills Group has been established to drive collaboration and action across the region.

A £15m skills hub has opened at Crawley College, boosting engineering, construction and digital training across Sussex and Surrey.

Here's an opportunity for your business or educational setting to discover what Change Management really is — and how understanding it can make a powerful difference to the way people work and grow.

Architecture students from the University of Brighton are showcasing their innovative design proposals for Newhaven and Dieppe in a free exhibition exploring architecture’s role in tackling the climate crisis.

Invitation to the launch of The Lingfield Foundation on 16th October 2025.

Visionary Evangelist | Innovative Creator | Progressive Thinker | Strategic Problem Solver | Collaborative Team Builder | Distinguished Alumni MVP

Finance Directors and business owners are invited to attend MHA’s upcoming FD Update Webinar on 18th September 2025, from 8:30AM, providing 3 hours of verifiable CPD. This free event is designed to keep your technical knowledge up to date to help you comply with the ever-changing regulatory environment in the worlds of Financial Reporting and Tax.

The old "hard sell" is out. Today's customers want solutions, not just products. This is where a consultative approach makes all the difference. It's about being a trusted advisor, a true partner in their success. When you help solve their problems, you build lasting relationships, not just one-off transactions. The CREATE Process: A Framework for Consultative Selling Ready to transform your sales and become a problem-solver? Here's a six-step framework and process, which we call the CREATE process, to help you on your way. 1. Connecting: Build Real Rapport First, connect. This initial impression is crucial for building rapport and trust. Adapt Your Style: Gauge your customer's preferred communication style—are they direct, detail-oriented, or relationship-focused? Adjust your approach accordingly. Be Genuinely Curious: Ask questions that show a real interest in them. Find common ground. A true connection opens doors. First Impressions Matter: Be punctual, prepared, and positive. Your enthusiasm sets the tone. 2. Researching: Ask, Listen, Understand You can't solve a problem you don't fully understand. Ask strategic questions and truly listen. Ask Probing Questions: Move beyond surface queries. Ask about challenges, goals, and frustrations. "What challenges keeps you up at night?" or "What would your ideal solution look like?" Active Listening is Key: Focus intently on what they say, and what they don't say. These cues are vital. Paraphrase and Clarify: Summarize what you've heard: "So, if I'm understanding you correctly, your main pain point is... Is that right?" This confirms understanding and demonstrates you've been listening. 3. Exhibiting: Communicate Your Value Communicate a value proposition and solution based on their specific needs. Remember: you want to help them, you can help them, and you will help them, but it must be based on "their world." Problem-Centric Focus: Explain how your solution alleviates their pain and helps them achieve their goals. Use their language. Highlight Benefits: Instead of focusing on features, explain what the benefit does for them. Customize Your Proposal: Show how your solution is tailored. Generic pitches fail. Demonstrate you've listened to them. 4. Approving: Overcome Objections and Secure Commitment Guide them toward a decision. Understand the buyer's profile and view objections as requests for more information. Align with Their Style: Some buyers need data, others need social proof, others a guarantee. Adapt your approach to help secure a commitment. Seek Commitment, Not Just the Sale: Propose clear next steps. "Based on our discussion, shall we schedule a review with your team next week?" Embrace Objections: Don't get defensive. See it as a question: "That's a fair point. Could you tell me more about your concern...?" Then, address it directly. 5. Tending: Cultivate Long-Term Relationships This step is about cultivating a long-term, sustainable relationship. Ongoing Value: Continue providing value. Share relevant articles, market insights, or connect them with others in your network. Strategic Tools: Use CRMs to track interactions and proactively follow up. Regular Check-ins: Don't just surface for problems or new pitches. Schedule regular check-ins to understand evolving needs. 6. Extending: Leverage for New Opportunities The final step: leverage relationships to identify new business opportunities. Satisfied customers are your best advocates. Referrals Are Key: When you've genuinely solved problems, clients will refer you. Make it easy. "Who else might benefit from a solution like this?" Networking Through Success: Clients open doors. Ask for introductions or permission to use their success story. Become Part of Their Network: The deeper you're embedded in their success, the more likely you are for future projects or new departments. Master the Art of Consultative Selling By embracing these six steps, you're not just selling; you're building trust, communicating real value, and creating a sustainable foundation for business growth. Our sales training workshops are tailored to meet the specific needs of each client, ensuring you and your team gain the skills necessary to master this powerful approach. We're here to help you move from pitching to problem-solving. Are you ready to start solving?