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Marketing is forever an exciting topic because it impacts everyone, not only those of us running a business. 


However, learning and understanding what marketing could mean to your business is vitally important as a business owner. Why? Because when a competitor muscles in on your territory, you'll likely be out-gunned if you don't have a marketing strategy in place.  


The Insight section of The Marketing Alliance's website is all about learning because power and the capacity to make decisions come with knowledge.

Below, you'll find a couple of examples that we hope you find interesting. 


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The Role a Marketing Audit Plays in Business Growth


Understanding Brand Development


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