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Midnight appointed by law firm Howes Percival

B Corp-certified B2B PR agency Midnight has been appointed by Howes Percival, the £46m-turnover national law firm, to build its reputation across national, trade and regional media through a PR campaign that will strengthen client trust, employer brand and long-term market visibility.

Howes Percival has offices in Cambridge, Leicester, Manchester, Milton Keynes, Northampton, Norwich and Oxford. The firm was independently ranked the UK's #1 Best Law Firm to Work For by Best Companies and has doubled turnover over the past five years, including a 12% increase in the year to 31 March 2026.

 

Midnight will help Howes Percival share its expertise with the media through strategic storytelling that reflects the firm’s growth and values.

 

They will also help to amplify Howes Percival’s Life More Sure brand, with its ambition to help clients, colleagues and communities face the future with greater clarity and confidence.

 

Flo Powell, joint managing director at Midnight, said: “We’re excited to be growing our legal portfolio and partnering with Howes Percival. The team shares our values and takes a genuinely human-led approach to their work, which makes them a perfect fit for Midnight.

 

“We can’t wait to help the firm share their expertise with the media in a way that feels true to who they are. Our outreach will support the firm’s SEO and AI search visibility and will put their experts in front of broader audiences to help the business scale.”

 

Naomi Rendell, brand and engagement manager at Howes Percival, said: “We wanted a partner who could help us build greater visibility and ensure our communications reflect the same clarity, confidence and purpose that defines everything we do.”

 

“Midnight stood out because they understand what we stand for and are a strong cultural fit. We’re looking forward to working together to tell the stories that matter to our clients and communities, and to build a reputation that truly reflects who we are.”

 

For more information, please visit http://www.midnight.co.uk and https://www.howespercival.com/

Design / Marketing / Media / PR

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